Google’s New Mobile-Friendly Ranking Criteria: Here’s What You Need to Know

April 21, 2015, marked a new beginning for how people search for, and find your website. Google, which owns 83% of the mobile-search market, will now make mobile-friendliness a major ranking criteria for websites on its search platform. The change boils down to one important distinction: whether your website is fully optimized for mobile devices.…

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Knowing What You Don’t Know

“People chronically misappraise the limits of their own knowledge; that’s one of the most basic parts of human nature. Knowing the edge of your circle of competence is one of the most difficult things for a human being to do. Knowing what you don’t know is much more useful in life and business than being…

Monitor Your Competition, Bond Style

Bond. James Bond. Who out there has never thought about being part of the exciting, glamorous world of espionage and spy-craft? While Bond has spent the last 50 years fighting against terrorists, enemy nations, and Victorian morality, today’s small business person can use some spy-work of their own to take on their competition. True, the…

The Brand of You

Let’s talk about you for the next few minutes, about your “Personal Brand,” the “Brand of You.” There’s real value in identifying your personal brand, giving yourself a recognizable voice, and then leveraging it appropriately. It can also be a very challenging, introspective, and yet rewarding process. We’re going to find out more about you,…

Nurture Your Leads

A business doesn’t exist until someone sells something. And sustainable sales can’t happen without a qualified lead. Generating and nurturing sales leads are the lifeblood for every company. As a small business, marketing dollars can be scarce. And when you spend those dollars on acquiring new leads, it’s vital that you convert a high percentage…

Selling Simplified

Sometimes we make things harder than they need to be. When it comes to sales, we often think we have to be the flashiest, the funniest, the pushiest or the most eloquent in order to close the deal. But it’s actually a lot simpler than that. Find out what a person wants, needs, or desires…

8 Free Bootstrapping Business Tools

Free stuff is great. Free stuff that helps your business is awesome. Here are 8 free online services that a small business can use to make life a little less complicated. MailChimp “Forever Free.” Love it. That’s MailChimp’s promise to its subscribers. The “Forever Free” plan allows up to 2,000 email subscribers and 12,000 emails…