Knowing What You Don’t Know

“People chronically misappraise the limits of their own knowledge; that’s one of the most basic parts of human nature. Knowing the edge of your circle of competence is one of the most difficult things for a human being to do. Knowing what you don’t know is much more useful in life and business than being…

Monitor Your Competition, Bond Style

Bond. James Bond. Who out there has never thought about being part of the exciting, glamorous world of espionage and spy-craft? While Bond has spent the last 50 years fighting against terrorists, enemy nations, and Victorian morality, today’s small business person can use some spy-work of their own to take on their competition. True, the…

The Brand of You

Let’s talk about you for the next few minutes, about your “Personal Brand,” the “Brand of You.” There’s real value in identifying your personal brand, giving yourself a recognizable voice, and then leveraging it appropriately. It can also be a very challenging, introspective, and yet rewarding process. We’re going to find out more about you,…

Nurture Your Leads

A business doesn’t exist until someone sells something. And sustainable sales can’t happen without a qualified lead. Generating and nurturing sales leads are the lifeblood for every company. As a small business, marketing dollars can be scarce. And when you spend those dollars on acquiring new leads, it’s vital that you convert a high percentage…