The Brand of You

Let’s talk about you for the next few minutes, about your “Personal Brand,” the “Brand of You.” There’s real value in identifying your personal brand, giving yourself a recognizable voice, and then leveraging it appropriately. It can also be a very challenging, introspective, and yet rewarding process. We’re going to find out more about you,…

Beer & Business

On assignment with SmallBizClub.com, I had the pleasure to visit one of Atlanta’s newest breweries, The Burnt Hickory Brewery. And for rather obvious reasons, let’s just say it was one fun trip! I was introduced to Burnt Hickory by SmallBizClub.com’s righteous video dude (Director of Video Production), Dan Fontaine. So we arranged a trip out…

The Marketing Plan: Essential Elements

The marketing plan is a critically important part of the business plan for a new business owner. Even if you don’t include a detailed marketing plan in the business plan, you absolutely need to complete one before formally beginning your new business. There are many elements of a good marketing plan, and you’ll want to…

Unique Selling Propositions

When you start your business, you will probably be competing with a number of other companies. Why should customers come to you instead of them? The trick to setting your business apart is creating a Unique Selling Proposition. The Unique Selling Proposition, or USP, informs your entire marketing and operational strategy, and is key to…