Personalize Your Branding Strategy

One of the principal shortcomings of businesses is their failure to establish a recognizable brand. The easiest way to remedy this issue is to capture the attention of consumers by distinguishing your business from the competition. Here are a few ways to demonstrate uniqueness by implementing personality into your brand along with examples of companies…

Diamonds & Guns

Diamonds and guns… Hmm. This combination seems as strange as Paula Deen giving a lecture on how to prevent diabetes or hiring Kim Kardashian as the next host of “Are You Smarter Than a 5th Grader ®.” The two just don’t seem to work together. Or do they? In 2012, an Atlanta jewelry chain, D.…