Takeaways, Bandwidth, Solutions, Ballpark, At The End Of The Day, Touch Point, Organic, Milestone, Core Competency, Streamline, Deep Dive, Sustainability, Drinking the Kool-Aid, Eyeballs, Granular, Holistic, Leverage, Visibility, Low Hanging Fruit, Mindshare, Perspective, Sustainability, Mission Critical, Talking Out Loud, Pain Point, Seamless, Value-Added, (I’ll stop here). Those are just some of the words I scribbled…
On assignment with SmallBizClub.com, I had the pleasure to visit one of Atlanta’s newest breweries, The Burnt Hickory Brewery. And for rather obvious reasons, let’s just say it was one fun trip! I was introduced to Burnt Hickory by SmallBizClub.com’s righteous video dude (Director of Video Production), Dan Fontaine. So we arranged a trip out…
Finding new customers can be difficult and expensive. As you look at your customer acquisition strategy, you may want to consider the classic “Loss Leader” approach. The basic idea is that customers will spend more money on additional items, offsetting losses created by under-pricing the lead item. The idea behind using a product for promotional…
Your approach to vendors or suppliers must be part of your business plan. Think about it, nearly every business is reliant on their vendors to provide them with products and/or services that are vital to delivering a great customer experience. In some respects, your relationship with your vendors is equally, if not more important, than…
My wife and I can go stretches without seeing each other awake. At times, our work schedules can be very demanding. Throw in a beautiful 3 year old girl in the mix and life can get a little hectic! For us, there are a few things that keep us grounded and on the same page:…
“The greatest untapped source of motivation is a sense of service to others; focusing on the contribution of our work to other peoples’ lives has the potential to make us more productive than thinking about helping ourselves.” This quote came from Adam Grant. At 31, Grant is the youngest-tenured and highest-rated professor at Wharton Business…
Early in my career, my boss gave me what he called “The 10 Commandments” to personal and team success. It was a laminated, front-and-back, wallet-size card with 10 statements on each side. One side was titled “10 Steps to Accountability” and the other side was “10 Steps to Right Person, Right Place, and Right Time.”…
We’re impatient. We don’t have many thoughtful conversations anymore. We communicate in sound bites of 140 characters or less. We respond to headlines or buzzwords. This challenges our ability to listen. Or to even have the opportunity to listen. Think about your day. It’s becoming exceedingly difficult to listen, to observe and understand the subtleties…
The marketing plan is a critically important part of the business plan for a new business owner. Even if you don’t include a detailed marketing plan in the business plan, you absolutely need to complete one before formally beginning your new business. There are many elements of a good marketing plan, and you’ll want to…
When you start your business, you will probably be competing with a number of other companies. Why should customers come to you instead of them? The trick to setting your business apart is creating a Unique Selling Proposition. The Unique Selling Proposition, or USP, informs your entire marketing and operational strategy, and is key to…
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