It’s Saturday afternoon and I’ve already spent more than 5 hours working on work—things that could have waited until Monday. So I started to think about it: about work, and its impact on me, my family, friends, hobbies, and time. After some self-reflection, I jotted-down a few questions that I’ll pose to you. Do you…
Finding and keeping the right people is critical to your business’s success and ability to grow. To do so, you must have the ability to effectively recruit, hire, train, and develop talent, as well as assess, coach, and retain skilled employees. In a previous post, I shared 10 steps to follow when building a culture…
Finding new customers can be difficult and expensive. As you look at your customer acquisition strategy, you may want to consider the classic “Loss Leader” approach. The basic idea is that customers will spend more money on additional items, offsetting losses created by under-pricing the lead item. The idea behind using a product for promotional…
Your approach to vendors or suppliers must be part of your business plan. Think about it, nearly every business is reliant on their vendors to provide them with products and/or services that are vital to delivering a great customer experience. In some respects, your relationship with your vendors is equally, if not more important, than…
Early in my career, my boss gave me what he called “The 10 Commandments” to personal and team success. It was a laminated, front-and-back, wallet-size card with 10 statements on each side. One side was titled “10 Steps to Accountability” and the other side was “10 Steps to Right Person, Right Place, and Right Time.”…
When you start your business, you will probably be competing with a number of other companies. Why should customers come to you instead of them? The trick to setting your business apart is creating a Unique Selling Proposition. The Unique Selling Proposition, or USP, informs your entire marketing and operational strategy, and is key to…
If you’re anything like most entrepreneurs, you love the idea of the startup. It’s always an exciting time to be in the startup phase of a new business. However, this can also be a very volatile time, as it really matters how you make use of your resources. Here are a few tips for startup…
Every business is always looking for one more customer. However, a new customer isn’t always the best answer to growing your business. Your existing customers are every bit as important to improving your growth and profitability. Existing customers are your best prospects. Turning a one-time customer into a regular and loyal customer is incredibly valuable…
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