Monitor Your Competition, Bond Style

Bond. James Bond. Who out there has never thought about being part of the exciting, glamorous world of espionage and spy-craft? While Bond has spent the last 50 years fighting against terrorists, enemy nations, and Victorian morality, today’s small business person can use some spy-work of their own to take on their competition. True, the…

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Unique Selling Propositions

When you start your business, you will probably be competing with a number of other companies. Why should customers come to you instead of them? The trick to setting your business apart is creating a Unique Selling Proposition. The Unique Selling Proposition, or USP, informs your entire marketing and operational strategy, and is key to…