Influence of Media When Making a Purchasing Decision [Infographic]

Pop quiz: What social media platform has the most influence on consumers as they make purchase decisions? What’s your guess? Facebook, with its billions of likes and massive user base? Twitter, with its immediacy and concise messaging? Maybe Pinterest, with its emphasis on the visual? The answer is YouTube. According to a study by Ogilvy,…

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The Marketing Plan: Essential Elements

The marketing plan is a critically important part of the business plan for a new business owner. Even if you don’t include a detailed marketing plan in the business plan, you absolutely need to complete one before formally beginning your new business. There are many elements of a good marketing plan, and you’ll want to…