The Marketing Plan: Essential Elements

The marketing plan is a critically important part of the business plan for a new business owner. Even if you don’t include a detailed marketing plan in the business plan, you absolutely need to complete one before formally beginning your new business. There are many elements of a good marketing plan, and you’ll want to…

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Diamonds & Guns

Diamonds and guns… Hmm. This combination seems as strange as Paula Deen giving a lecture on how to prevent diabetes or hiring Kim Kardashian as the next host of “Are You Smarter Than a 5th Grader ®.” The two just don’t seem to work together. Or do they? In 2012, an Atlanta jewelry chain, D.…