Influence of Media When Making a Purchasing Decision [Infographic]

Pop quiz: What social media platform has the most influence on consumers as they make purchase decisions? What’s your guess? Facebook, with its billions of likes and massive user base? Twitter, with its immediacy and concise messaging? Maybe Pinterest, with its emphasis on the visual? The answer is YouTube. According to a study by Ogilvy,…

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Monitor Your Competition, Bond Style

Bond. James Bond. Who out there has never thought about being part of the exciting, glamorous world of espionage and spy-craft? While Bond has spent the last 50 years fighting against terrorists, enemy nations, and Victorian morality, today’s small business person can use some spy-work of their own to take on their competition. True, the…