Selling Simplified

Sometimes we make things harder than they need to be. When it comes to sales, we often think we have to be the flashiest, the funniest, the pushiest or the most eloquent in order to close the deal. But it’s actually a lot simpler than that. Find out what a person wants, needs, or desires…

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B.S. Bingo

Takeaways, Bandwidth, Solutions, Ballpark, At The End Of The Day, Touch Point, Organic, Milestone, Core Competency, Streamline, Deep Dive, Sustainability, Drinking the Kool-Aid, Eyeballs, Granular, Holistic, Leverage, Visibility, Low Hanging Fruit, Mindshare, Perspective, Sustainability, Mission Critical, Talking Out Loud, Pain Point, Seamless, Value-Added, (I’ll stop here). Those are just some of the words I scribbled…

Loss Leaders

Finding new customers can be difficult and expensive. As you look at your customer acquisition strategy, you may want to consider the classic “Loss Leader” approach. The basic idea is that customers will spend more money on additional items, offsetting losses created by under-pricing the lead item. The idea behind using a product for promotional…